About us
Niceday Fitness® – Designed by Professionals. Built to Last. Since 1974.
Niceday® is the official brand owner and professional manufacturer of premium fitness equipment.
We design and manufacture products engineered for gym-grade durability and long-term use, shaped by a deep understanding of real users—their habits, limitations, and everyday training needs.
Each Niceday product is built to deliver reliable, stable performance that fits seamlessly into daily routines, serving thousands of users who value consistency and trust in their training equipment.
The Niceday Philosophy
Gym-Grade Fitness for Real Life.
Our philosophy is to bridge the gap between commercial gym standards and home comfort.
Whether you live in a compact apartment, a busy work environment, or a shared space, Niceday provides equipment engineered for long-term use — machines that feel solid, move smoothly, and endure the test of time. We bring gym-grade durability into real living environments, making fitness practical, intuitive, and seamlessly integrated into everyday routines.
Niceday Value
Not Just Entry-Level. Engineered for Effortless Progress. We define our value through three pillars:
- Value through Durability — We use commercial-grade structures to create reliable training equipment. Whether you are a beginner or an advanced athlete, our designs support serious, consistent workouts over years of use.
- Intuitive & Accessible Design— We believe the simpler the start, the stronger the habit. Through intuitive design and minimal assembly requirements, we remove unnecessary barriers so you can focus on movement.
- Quiet Engineering — Our precision resistance systems deliver quiet, stable operation, suitable for daily training, late-night sessions or homes with children and pets.
Together, these principles ensure our equipment is not just entry-level, but reliable core training equipment suitable for high-frequency home use and light professional environments.
Global Reach & Responsibility
Trusted Globally. Dedicated Locally.
From our manufacturing floor to your living room, Niceday® is trusted by thousands of home users worldwide. We have successfully expanded our footprint across major markets, including the United States, Canada, the United Kingdom, Europe (Germany, France, Spain, Italy, and the Netherlands), and Japan.
Our global presence is backed by localized logistics and responsive customer service, ensuring that every customer receives the same high-quality experience.
We take responsibility for:
- International Safety Standards —Strict compliance with applicable international testing and safety standards to ensure user protection.
- Eco-Conscious Manufacturing —Active carbon footprint management through responsible manufacturing and efficiency-focused design.
- Continuous Innovation —A commitment to ongoing improvement in engineering, materials, and user experience.
Our responsibility extends beyond sales — it is reflected in how our products perform over years of daily use.
Join Niceday － Every Move Matters. Every Day Counts.
Training is not about perfection; it’s about progress. Don't settle for temporary fitness solutions. Choose a brand backed by over 50 years of engineering expertise to support your journey.
Experience the difference of Niceday Fitness® — built for professionals, designed for your home.